Nam June Paik, Electronic Superhighway: Continental U.S., Alaska, Hawaii

Getting on the “Electronic Super Highway”

Paik moved to New York in 1964, where he came into contact with the downtown art scene. In 1965, he began collaborating with cellist Charlotte Moorman, who would wear and perform Paik’s TV sculptures for many years; he also had a one-man show at the 57th Street Galeria Bonino, in which he exhibited modified or “prepared” television sets that upset the traditional TV-watching experience. One example is Magnet TV, in which an industrial magnet is placed on top of the TV set, distorting the broadcast image into abstract patterns of light.

According to an oft-cited story, on October 4th of that same year, Paik purchased the first commercially-available portable video system in America, the Sony Portapak, and immediately used it to record the arrival of Pope Paul VI at St. Patrick’s Cathedral. Later that night, Paik showed the tape at the Café au Go Go in Greenwich Village, ushering in a new mode of video art based not on the subversion or distortion of television broadcasts, but on the possibilities of videotape. The evolution of these tendencies into a new movement was announced by a 1969 group show, “TV as a Creative Medium.” Held at the Howard Wise Gallery in New York, the show included one of Paik’s interactive TVs, and also premiered another one of his collaborations with Moorman.

As television continued to evolve from the late 1960s onward, Paik explored ways to disrupt it from both inside and outside of the institutional frameworks of galleries, museums, and emerging experimental TV labs. His major works from this period include TV Garden (1974), a sculptural installation of TV sets scattered among live plants in a museum (image above), and Good Morning, Mr. Orwell (1984), a broadcast program that coordinated live feeds from around the world via satellite. In these and other projects, Paik’s goal was to reflect upon how we interact with technology, and to imagine new ways of doing so. The many retrospectives of his work in recent decades, including one organized by the Smithsonian American Art Museum in 2012, speak to the increasing relevance of his ideas for contemporary art.

In Electronic Superhighway: Continental U.S., Alaska, Hawaii, Paik placed over 300 TV screens into the overall formation of a map of the United States outlined in colored neon lights (see image at the top of the page and the detail below). Roughly forty feet long and fifteen feet high, the work is a monumental record of the physical and also cultural contours of America: within each state, the screens display video clips that resonate with that state’s unique popular mythology. For example, Iowa (where each presidential election cycle begins) plays old news footage of various candidates, while Kansas presents the Wizard of Oz.

The states are firmly defined, but also linked, by the network of neon lights, which echoes the network of interstate “superhighways” that economically and culturally unified the continental U.S. in the 1950s. However, whereas the highways facilitated the transportation of people and goods from coast to coast, the neon lights suggest that what unifies us now is not so much transportation, but electronic communication. Thanks to the screens of televisions and of the home computers that became popular in the 1990s, as well as the cables of the internet (which transmit information as light), most of us can access the same information at anytime and from any place. Electronic Superhighway: Continental U.S., Alaska, Hawaii, which has been housed at the Smithsonian American Art Museum since 2002, has therefore become an icon of America in the information age. 

While Paik’s work is generally described as celebrating the fact that the “electronic superhighway” allows us to communicate with and understand each other across traditional boundaries, this particular work also can be read as posing some difficult questions about how that technology is impacting culture. For example, the physical scale of the work and number of simultaneous clips makes it difficult to absorb any details, resulting in what we now call “information overload,” and the visual tension between the static brightness of the neons and the dynamic brightness of the screens points to a similar tension between national and local frames of reference.