Application 10.3

Press Release

Overview:

Congratulations are in order—you have received the grant that you spent so much time preparing. Well done! Although you have already sent a thank you email and a formal thank you letter (signed by your organization’s executive director), it is time to continue the celebration through a press release. The benefit of a press release following grant funding can be a boon for an agency. Public recognition can create a buzz and a sense of excitement resulting in increased awareness about the program or cause, increased credibility, and further engagement by key players and the public. A press release can attract the attention of future funders and can assist in fundraising due to the increased publicity. A press release can also help with donor relations, in that the funding organization will be recognized for its important contribution to the cause and/or program.

A strong press release starts with a headline that will capture the audience’s attention; the headline should be compelling and capture the essence of the grant and its importance. The introduction should provide an overview of the grant, the source of funding, and info about the organization receiving the grant. Key details should be infused into the release, as you elaborate on the purpose of the grant. The addition of testimonials and quotes can be an effective way to humanize the initiative and bring a level of credibility. As the document is drafted, ensure facts and data are used to enhance creditability and provide context. End with a brief paragraph about your organization, mission, and achievements. The final step after editing is to strategically distribute the press release to media outlets, social media, and websites.

REACH Weber press release example.

Assignment:

You have been awarded a grant from the Elysian Foundation. Using the information above, draft a document that could be used to share the news about being awarded a grant.