Introduction to Academic Writing: Understanding Purpose, Audience, and Context
1 More writing!
Amy Guptill; L. Lennie Irvin; and Marisa Yerace
1.1 Yes! More writing.
Obviously you can write. In the age of social media and smartphones, you might be writing all the time, perhaps more often than speaking. Many students today are awash in text like no other generation before. You may have even performed so well in high school that you’re deemed fully competent in college level writing and are now excused from taking a composition course.
So why spend yet more time and attention on writing skills? Research shows that deliberate practice—that is, close focus on improving one’s skills—makes all the difference in how one performs. Revisiting the craft of writing—especially on the early end of college—will improve your writing much more than simply producing page after page in the same old way. Becoming an excellent communicator will save you a lot of time and hassle in your studies, advance your career, and promote better relationships and a higher quality of life off the job. Honing your writing is a good use of your scarce time.
Also consider this: a 2009 survey of employers conducted by the Association of American Colleges and Universities found that 89 percent of employers say that colleges and universities should place more emphasis on “the ability to effectively communicate orally and in writing.”[1] It was the single-most favored skill in this survey. In addition, several of the other valued skills are grounded in written communication: “Critical thinking and analytical reasoning skills” (81%); “The ability to analyze and solve complex problems” (75%); and “The ability to locate, organize, and evaluate information from multiple sources” (68%). This emphasis on communication probably reflects the changing reality of work in the professions. Employers also reported that employees will have to “take on more responsibilities,” “use a broader set of skills,” “work harder to coordinate with other departments,” face “more complex” challenges, and mobilize “higher levels of learning and knowledge.”[2] If you want to be a professional who interacts frequently with others[3]—presumably you do; you’re in college—you have to be someone who can anticipate and solve complex problems and coordinate your work with others,[4] all of which depend on effective communication.
The pay-off from improving your writing comes much sooner than graduation. Suppose you complete about 40 classes for a 120-credit bachelors’ degree, and—averaging across writing-intensive and non-writing-intensive courses—you produce about 2500 words of formal writing per class. Even with that low estimate, you’ll write 100,000 words over your college career. That’s about equivalent to a 330-page book. Spending a few hours sharpening your writing skills will make those 100,000 words much easier and more rewarding to write. All of your professors care about good writing, whether or not they see their courses as a means to improve it. Formal written work is the coin of the academic realm. Creating and sharing knowledge—the whole point of the academy—depends on writing. You may have gotten a lot of positive feedback on your writing before college, but it’s important to note that writing in college is distinct in ways that reflect the origins of higher education.
1.2 What’s the difference when I’m writing in college?
College may look and feel similar to high school, and, for the most part, you already know how to perform your student role within this setting. However, there are some fundamental differences. The most obvious ones are that high school is mandatory (to a certain point), freely available, and a legal right. They have to offer you the opportunity, regardless of your grades. College is optional, costly, and performance-based. Most institutions will dismiss you if your grades don’t meet a certain minimum. But college is different in more subtle ways as well, and those differences reflect the evolution of the university.
In their original ancient and medieval forms, universities were centers for scholarship, existing at the pleasure of the crown, church, or state. While centers of study go at least back to ancient Mesopotamia 2500 years BCE, the Islamic and European universities of the first and second millennium CE are usually considered the first of the modern model. Highly privileged people went to these universities as students, but they didn’t really attend classes, write papers, and take exams like college students today. Instead they acted as independent, though novice, scholars: they read everything they could find in their areas of interest, attended lectures that expert scholars gave, and, if they were lucky (and perhaps charming), got some feedback from those scholars on their own work or assisted scholars in theirs.[5] Students were simply the most junior of scholars at a university, enjoying the extraordinary privilege of interacting with the revered academic superstars of their day.
Obviously, colleges and universities today are much more student-centered,[6] and most higher education faculty spend most of their time carefully crafting educational experiences for students. But the notion of the university as a center for scholarship and exchange still shapes how colleges and universities operate today. Some points:
- Professors are scholars and artists: Most of your professors have had little to no formal training in pedagogy (the science of teaching). They’re extensively trained in their scholarly or creative fields, well versed in relevant theories, methods, and significant findings. Many taught during graduate school, but most come to their jobs relative novices about teaching. Professors apply themselves to the craft of teaching with the same creative and intellectual fervor that drew them into their fields. They attend conferences and presentations about effective teaching and learning (such as The Lilly Conference, the AAC&U, or the American Educational Research Association), keep journals and portfolios to reflect on their teaching work, and read books and articles about cognitive neuroscience, trends in higher education, and the social worlds of their students. There are some professors who still see themselves in the classical model—as someone who delivers content through lectures and assesses performance through a final exam or term paper, but that approach is becoming ever rarer. Almost all professors seek out innovative and engaging pedagogies.
- Professors have competing obligations: While you may view your professors primarily as teachers,[7] your instructors are also collecting data, writing books and articles, making films, writing poetry, consulting with businesses and organizations, or inventing things. Even those who spend a majority of their time on teaching think of themselves as scholars or artists who also teach.[8] Scholarship and creative activity are central ways that colleges and universities serve society. In addition to educated graduates, higher education also produces ideas, findings, and innovations. High school teachers, though similarly engaged in the craft of teaching, have much more formal training in instruction and are more likely to see themselves primarily as teachers, even those that are writing magazine articles, restoring wetland ecologies, or composing music on the side.
- Professors design their own classes: While both college professors and high school teachers teach, one condition of their work is substantially different. Most high school teachers in public school systems are contractually obligated to deliver a particular curriculum and, in some cases, to use particular methods to do so. The topics and materials are often determined by state regulators, local boards of education, and school administrators. There is room for innovation, but under the current mania for standards, many teachers are no longer treated (and respected) like craftspersons in their own right. Higher education instructors still have a lot more latitude than their high-school counterparts. Your instructor may be required to cover particular concepts and skills or even assign a particular textbook, especially if one class is a prerequisite to more advanced classes. However, they still have a lot of freedom to determine what students should learn, what they will do to learn it, and how their achievements will be measured. As a result, two different sections of the same college course (such as Ancient World History) could differ dramatically, much more so than two parallel high school sections.
- Students drive their own learning: The assumption behind high-school instruction is that the teacher is the engine of learning. Consequently, a lot of time is spent in direct face-to-face instruction. Homework is for further practice to reinforce material from that day. Teachers will often tell students what each night’s homework assignment is, follow up on missing work, and closely track students’ progress. The assumption behind college instruction, in contrast, is that students are the engine of learning, and that most of the significant learning happens outside of class while students are working through a dense reading or other challenging intellectual task on their own. Most college classes meet only 1-3 times a week for a total of about 3 hours. Consequently, college instructors think of class meetings as an opportunity to prepare you for the heavy-lifting that you’ll be doing on your own. Sometimes that involves direct instruction (how to solve a particular kind of problem or analyze a particular kind of text). More often, though, professors want to provide you with material not contained in the reading or facilitate active learning experiences based on what you read. The assumption is that all students—like their medieval counterparts—have the skill and self-motivation to carefully read all the assigned texts. Professors lay out a path for learning—much like how personal trainers develop exercise routines—but it is up to students (and athletes) to do the difficult work themselves.
While university systems have clearly shifted toward student-centered practices, colleges and universities still see themselves as communities of scholars, some senior (i.e., faculty), most junior (i.e., students). Your professors are passionate about their fields, and they want to share their excitement with you as effectively as they can. However, they also know that you came to them on a voluntary basis, and they fully expect you to take complete responsibility for your own learning.
1.3 Common academic writing assignments
You may already be familiar with certain types of writing assignments: the persuasive essay, the research paper, the analysis paper, or the reflection. Each of these assignments represents a certain genre of writing, defined by aspects like purpose, audience, structure, and social expectations. You can see some common workplace genres broken down in Chapter 18. Sometimes, the best way to learn these genres is to look at examples–and if something about the genre is unclear to you, don’t hesitate to ask your professor about their expectations! This is where training in the rhetorical situation will come in handy: being able to identify the audience, context, and purpose of your writing tasks helps you navigate new and more challenging assignments.
1.4 Academic writing myths
Even if you are familiar with some of these academic writing genres, you may still believe some common myths about writing. Here’s a short list:
1.4.1 Myth #1: The “Paint by Numbers” myth
Some writers believe they must perform certain steps in a particular order to write “correctly.” As you’ll see in Chapter 3, rather than being a lock-step linear process, writing is “recursive.” That means we cycle through and repeat the various activities of the writing process many times as we write.
1.4.2 Myth #2: Writers only start writing when they have everything figured out
As we’ll discuss more in Chapter 8, writers figure out much of what they want to write as they write it. Rather than waiting, get some writing on the page—even with gaps or problems. You can come back to patch up rough spots.
1.4.3 Myth #3: Perfect first drafts
We put unrealistic expectations on early drafts, either by focusing too much on the impossible task of making them perfect (which can put a cap on the development of our ideas), or by making too little effort because we don’t care or know about their inevitable problems. Nobody writes perfect first drafts; polished writing takes lots of revision. We’ll discuss this more in Chapters 3 and 16.
1.4.4 Myth #4: Some got it; I don’t—the genius fallacy
When you see your writing ability as something fixed or out of your control (as if it were in your genetic code), then you won’t believe you can improve as a writer and are likely not to make any efforts in that direction. With effort, reflection, and study, though, you can improve as a writer. We promise.
1.4.5 Myth #5: Good grammar is good writing
When people say “I can’t write,” what they often mean is they have problems with grammatical correctness. Writing, however, is about more than just grammatical correctness. Good writing is a matter of achieving your desired effect upon an intended audience. Consider that even people who write professionally, for a living, hire professional copyeditors—it can be difficult to edit your own work! Plus, as we saw in myth #3, no one writes perfect first drafts.
1.4.6 Myth #6: The Five Paragraph Essay
Some people say to avoid it at all costs, while others believe no other way to write exists. With an introduction, three supporting paragraphs, and a conclusion, the five paragraph essay is a format you should know, but one which you will outgrow. You’ll have to gauge the particular writing assignment to see whether and how this format is useful for you. We’ll talk about more ways to structure your writing in Chapter 14.
1.4.7 Myth #7: Never use “I”
Adopting this formal stance of objectivity implies a distrust (almost fear) of informality and often leads to artificial, puffed-up prose. Although some writing situations will call on you to avoid using “I” (for example, a lab report), much college writing can be done in a middle, semi-formal style where it is ok to use “I.”
- Hart Research Associates, Raising the Bar: Employers’ Views on College Learning in the Wake of the Economic Downturn, https://hilo.hawaii.edu/academics/gened/documents/AACU_Report_Employers_on_College_Learning_2010.pdf, 9. ↵
- Ibid., 5 ↵
- If you don’t want to be as interactive, but you want to make good money, you’re better off seeking training in a skilled building trade like plumbing or electrical work. Frankly, a lot of plumbers make more money than a lot of your professors! ↵
- Hart Research Associates, It Takes More Than a Major: Employer Priorities for College Learning and Student Success. https://www.aacu.org/research/it-takes-more-than-a-major-employer-priorities-for-college-learning-and-student-success. ↵
- You may have noticed that some instructors have the title “assistant professor” or “associate professor.” It’s because in the original European model there could be only one “Professor” for a given topic, and those other titles were developed for younger scholars. Nowadays most universities have several “professors.” Many newer faculty are still called “assistant professors” even though they don’t assist other faculty. ↵
- As students became a larger and larger presence at European universities, “colleges” emerged as semi-autonomous units within universities to provide housing, meals, and venues for social interaction. The model of the stand-alone “college” emerged in the Americas after European colonization. ↵
- At big research universities, a full-time faculty member might teach only one or two courses a year. At a community college, an instructor might teach five or six classes a semester. Undergraduate four-year colleges are usually somewhere in between. ↵
- This is why some instructors are VERY persnickety about being addressed as “Doctor” or “Professor” and not “Mr.” or “Ms.” Not all fields have doctoral degrees—for example, many professors in the arts have MFA degrees (Masters of Fine Arts) -- but “Professor” is always an appropriate choice for addressing your instructors. ↵