Primary Navigation
Book Contents Navigation
Table of Contents
1. Introduction to Public Relations & Strategic Communication
Nathan J. Rodriguez, Ph.D.
2. History: How We Got Here & Where Ideas Come From
3. Ethics & Corporate Social Responsibility
4. Relationship Management: Working with Colleagues, Clients, Customers & the Media
5. Theory & Research
6. Persuasion, Identification & Framing
7. Brand Storytelling
8. Social Media, Influencers & Analytics
9. Message Development in a Social Landscape
10. Pitching
11. Strategic Writing
12. Crafting a PR Proposal
13. Deliverables
14. Crisis Communication
15. Visual Communication
16. The Future of PR & Strategic Communication
Acknowledgements
Previous/next navigation
The Art and Science of Public Relations & Strategic Communication Copyright © 2024 by Nathan J. Rodriguez is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.