Book Title: The Art and Science of Public Relations & Strategic Communication
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Book Description: This new and free textbook synthesizes classic and cutting-edge concepts in the realm of Public Relations and Strategic Communication. Each chapter begins with a case study and includes an interview with a practitioner. The writing is accessible for beginners, but includes enough depth to be useful to practitioners. It will be updated annually with current examples, and instructors are encouraged to contact the author for supplemental teaching materials and in-class exercises.
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The Art and Science of Public Relations & Strategic Communication Copyright © 2024 by Nathan J. Rodriguez is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Subject
Public relations
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The Art and Science of Public Relations & Strategic Communication Copyright © 2024 by Nathan J. Rodriguez is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.