The Art and Science of Public Relations & Strategic Communication

Nathan J. Rodriguez, Ph.D.

Book Title: The Art and Science of Public Relations & Strategic Communication

Authors: Nathan J. Rodriguez, Ph.D.

Cover image for The Art and Science of Public Relations & Strategic Communication

Book Description: This new and free textbook synthesizes classic and cutting-edge concepts in the realm of Public Relations and Strategic Communication. Each chapter begins with a case study and includes an interview with a practitioner. The writing is accessible for beginners, but includes enough depth to be useful to practitioners. It will be updated annually with current examples, and instructors are encouraged to contact the author for supplemental teaching materials and in-class exercises.

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Table of Contents
I. Context
1. 1. Introduction to Public Relations & Strategic Communication
  Nathan J. Rodriguez, Ph.D.
2. 2. History: How We Got Here & Where Ideas Come From
  Nathan J. Rodriguez, Ph.D.
3. 3. Ethics & Corporate Social Responsibility
  Nathan J. Rodriguez, Ph.D.
4. 4. Relationship Management: Working with Colleagues, Clients, Customers & the Media
  Nathan J. Rodriguez, Ph.D.
II. Research & Action in a Social World
1. 5. Theory & Research
  Nathan J. Rodriguez, Ph.D.
2. 6. Persuasion, Identification & Framing
  Nathan J. Rodriguez, Ph.D.
3. 7. Brand Storytelling
  Nathan J. Rodriguez, Ph.D.
4. 8. Social Media, Influencers & Analytics
  Nathan J. Rodriguez, Ph.D.
III. Message Development
1. 9. Message Development in a Social Landscape
  Nathan J. Rodriguez, Ph.D.
2. 10. Pitching
  Nathan J. Rodriguez, Ph.D.
3. 11. Strategic Writing
  Nathan J. Rodriguez, Ph.D.
4. 12. Crafting a PR Proposal
  Nathan J. Rodriguez, Ph.D.
IV. Strategies, Tactics & Future Directions
1. 13. Deliverables
  Nathan J. Rodriguez, Ph.D.
2. 14. Crisis Communication
  Nathan J. Rodriguez, Ph.D.
3. 15. Visual Communication
  Nathan J. Rodriguez, Ph.D.
4. 16. The Future of PR & Strategic Communication
  Nathan J. Rodriguez, Ph.D.
Acknowledgements
Nathan J. Rodriguez, Ph.D.

Book Information

Authors

Nathan J. Rodriguez, Ph.D.

License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

The Art and Science of Public Relations & Strategic Communication Copyright © 2024 by Nathan J. Rodriguez is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Subject

Public relations

Metadata

Title: The Art and Science of Public Relations & Strategic Communication
Authors: Nathan J. Rodriguez, Ph.D.
Editors: Alexis Kiedaisch; Amy Gillentine; Thomas Salek; and Amy Sweet
Contributors: Deann Carver; Nicola Corbin; and Alexis Kiedaisch
License: The Art and Science of Public Relations & Strategic Communication Copyright © 2024 by Nathan J. Rodriguez is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Primary Subject: Public relations
Additional Subject(s): Communication studies, Business ethics and social responsibility, Business communication and presentation, Online marketing / Social media marketing, Non-profitmaking organizations
Institution: Weber State University
Publisher: Weber State University
Publication Date: April 20, 2024