Lumen Learning
What you’ll learn to do: describe basic sociological research methods and ethical practices

While some results of sociological studies might seem like common sense, hopefully you’ve gathered by now that sociologists rely on systematic scientific processes to collect data and then to evaluate social behavior. Whereas “common sense” relies on myths, traditions, subjective opinion, or amateur observations, social scientists carefully examine and investigate in order to draw accurate conclusions about what they observe.
The primary aim in this section is to illustrate how sociologists utilize sociological research methods to understand human behavior, groups, and/or aspects of society. Through examples, you will see the difference between common sense understandings and sociological research in trying to explain or understand social phenomena.