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7.2 Three Appeals

Erin Thomas, MFA

The Art of Analyzing Messages

Although we live within a historical moment where we are bombarded by messages in a greater number than ever before, the need to analyze and interpret messages is not new. The ancient Greek philosopher Aristotle (384-322 B.C.E.) developed rhetoric into an art form, which explains why the terminology that we use for rhetoric comes from Greek.  The three major parts of effective communication, also called the Rhetorical Triangle, are ethospathos, and logos, and they provide the foundation for a solid argument. As a reader and a listener, you must be able to recognize how writers and speakers depend upon these three rhetorical elements to communicate effectively. As a communicator, you can benefit from analyzing the way others rely upon ethos, pathos, and logos, so you can leverage these elements in your own speaking and writing.

Rhetorical analysis can evaluate any type of communicator –speaker, an artist, an advertiser, or a writer–but to simplify the language in this chapter, the term “writer” will represent the role of the communicator.[1]

Figure 7.2.1 The Rhetorical Triangle: Ethos, Pathos, and Logos

A Balanced Argument

Media Attributions


  1. Browning, E., Boylan, K., Burton, K., DeVries, K., & Kurtz, J. (2018). Let's Get Writing. Virginia Western Educational Foundation, Inc. https://pressbooks.pub/vwcceng111/chapter/chapter-2-rhetorical-analysis/
  2. The Rhetorical Triangle: Ethos, Pathos and Logos” from Business Writing For Everyone by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted
  3. Churchill, W. (1939, August 8). A Hush Over Europe | Winston Churchill Speech. National Churchill Museum. Retrieved August 7, 2025, from https://www.nationalchurchillmuseum.org/a-hush-over-europe.html

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