Throughout the course, you will interact with Wanda, the founder and owner of Salty Pawz, a small business that specializes in preparing and selling high-quality gourmet dog treats. Like many entrepreneurs, Wanda has a great deal of experience and expertise in the specific products she produces, but she knows little about the broader business environment. As a student of business, you will find that Wanda will need your help and ask your advice throughout this course. The information contained in this case study is taken from Wanda’s business operations, and you’ll need it it in order to apply the concepts and theories in this course—and to help her.
You can read the case study information on the following pages or download the case study as a Microsoft Word document.