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Chapter Summary

Key Takeaways

Causal methods, like experiments, can provide a unique look into behavior and attitudes. True experiments are unique and require specific characteristics to establish causality. The logic behind experiments can easily break down if control is lost, so we discussed threats to the validity of experiments. We also talked about the close cousins of experiments, including quasi-, pre-, and natural experiments, which can get closer to cause than most methods but still differ from experiments in important ways.

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