Chapter Summary
Key Takeaways
The “who” of a study allows researchers and readers to understand what results mean. Think carefully about both the population of interest for a study and the most feasible ways to recruit a quality sample. There are multiple methods of sampling which serve different purposes and require different resources, and matching the right sample to the population and study design is important. Study bias is a natural part of research but should be minimized as much as possible and acknowledged when present.
